Creative Director

James Beecroft

"James Beecroft graduated with a BA Honours degree in Product Design from Leeds Beckett University. As a practical student with a background in resistant materials and electrical design, during times when workshops were closed due to Covid-19, James adapted his design methods throughout his degree to specialize in digital design using 3D printing and laser cutting alongside 3D software. This thirst for new knowledge and expansion in skills is forever the drive behind James, while never venturing too far from his core beliefs.

Growing up in a family of landscape specialists and garden designers, James always spent hours outside working with plants. Alongside a small croft where he cared for and grew up with a range of animals from lambs to bees, these experiences drove his passion for nature and the use of flora and fauna in our lives. Using a combination of his plant knowledge, design process, and additional research, James worked on the right-to-breathe briefing with the Royal Society of Arts. Designing new plant-based material using industry waste that would filter plastic particles from the air we breathe, this was the first major step in his mission to clean the inevitable air pollution we make and breathe.

After his opening into a world where his designs and knowledge could be used to create a future for his family, James co-founded Boxplanted with like-minded and enthusiastic Helen Haworth. Their goal is to educate the next generation of young minds while cleaning the air they breathe, improving both their physical and arguably more important mental health."